This is the second acquisition of Prisync, following Australian rival, Spotlite in March 2019
Turkey-based SaaS startup Prisync acquired UK-based rival Competitor Price Watch to capture a larger portion of the UK e-commerce pricing software market. In March 2019, the company had acquired its Australian rival Spotlite in an effort to broaden its reach in the Australian market. No financial terms have been disclosed.
Priysnc received USD 1,1 million funding this year
Prisync offers price tracking, monitoring, and dynamic pricing SaaS to over 500 e-commerce companies in more than 50 countries.
The company received a $1.1 investment earlier this year and is working on becoming the industry leader in the global competitive landscape.
Burc Tanir, Co-founder and CEO of the company states, “The UK e-commerce market is the leading market in Europe, and we already have a wide customer base in the region. Acquiring Competitor Price Watch will enable us to take our competitive edge to the next level.”
Prisync’s business model is based on subscription (link in English) and here how it works: With Professional tier, you need to pay $59 and can track up to 100 products with unlimited competitors. For $129 you get the Premium tier to track max 1000 products with unlimited competitors. The third tier is Platinum, allows you to track 5000 products, and you need to pay $229 with unlimited competitors.
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