Turkey’s e-commerce up 64% in H1 amidst COVID-19


Food and markets saw the highest rise in transactions via debit and credit cards, up 400% on an annual basis

Spurred by the COVID-19, Turkey’s e-commerce went up 64% YoY in the first half of 2020, Trade Minister Ruhsar Pekcan said.  

The January-June figure hit TL 97.7 billion ($14.2 billion), up from TL 55.9 billion as compared with the same period last year, per minister. Pekcan emphasized that 91% of the total e-commerce volume was comprised of domestic spending in the first six months of the year, versus 81% in 2019.

Turkey’s purchases from other countries constituted 5%, while other countries’ purchases from Turkey constituted 4% of the total volume, added Pekcan.  “The share of e-commerce in the country’s total trade reached 14.2% in the period between January and June, up from 8.4% in the same period last year. The volume of the payments via bank cards for internet trade amounted to TL 58.1 billion or 63.3% of the total,” she noted.

851 millions products sold

She informed that orders over the Internet rose from 558.7 million units to 850.8 million during the same period. Food and markets saw the highest rise in transactions via debit and credit cards, up 400% on an annual basis, followed by the software sector with over a 100% rise, garden, furniture and decoration sector and clothing up 95%, and household appliances up 90%, according to the minister. “Meanwhile, airlines, transportation, accommodation, entertainment and art saw the largest drop in e-trade volume,” ended the trade minister.

Image: Ruhsar Pekcan, Minister of Trade

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