Turkish smartphone owners use two finance apps: report -

Smartphone users in Türkiye use an average of two financial applications per month, the report found

Smartphone users in Türkiye use an average of two financial applications per month, placing the country slightly below the global average of 2.1 apps, according to a report by mobile analytics firm Sensor Tower.

The “Cash In! Finance Spotlight Report 2026,” which analyzed iOS and Google Play data from January to September 2026, ranked Türkiye 18th among 22 markets evaluated. (By the way I have a story here about Turkey’s loyalty app in an airport)

Turkey is behind Spain and Germany in app use

Türkiye’s monthly app usage rate of 2.0 mirrors trends in developed European markets, trailing just behind Spain and Germany (2.1). However, it leads several major economies, including Australia (1.9), Italy (1.7), India (1.6), and Canada (1.5).

Top markets: South Korea leads globally with 6.2 finance apps per user per month—more than three times Türkiye’s rate. Latin American nations follow, with Brazil averaging 3.9 and Argentina 3.7.

Western economies: The United Kingdom (3.0) and the United States (2.8) maintain higher engagement rates than Türkiye.

User focus: Banking and digital wallet applications constitute approximately 72% of the average user’s financial app portfolio globally, leaving investment, cryptocurrency, and credit services as niche subgenres.

Finance app downloads to reach to 8.9 billion

Global downloads of financial apps are projected to grow 6% in 2026 to reach 8.9 billion, while user sessions have increased by 10%. This expansion occurs despite overall mobile app downloads remaining flat across the industry, the report said.

The report highlights a surge in demand for short-term liquidity and budgeting tools during the first nine months of 2026 compared to the same period in 2023: