Minister says in first 5 months of 2020 e-commerce volume totals $9.2B
Ruhsar Pekcan, Minister of Trade, said Turkey’s e-commerce volumes reached $9 B in the first of five months of 2020. At a digital meeting for the launch of Turkey’s Electronic Commerce Information System (ETBIS), Ruhsar Pekcan shared various data of the country’s e-commerce data that is collected for the first time.
In the first five months of 2020, especially in the midst of the COVID-19 pandemic, the volume of e-commerce reached 63.3 billion Turkish Liras ($9.2 billion),” she revealed.
That marks an increase of 48% compared to the same period of 2019, adding e-commerce food shopping increased six folds during the pandemic.
Highest increase comes at white goods and home appliances
During the period, sectors showing the highest increase in card transactions were white goods and home appliances with 75% increase, clothing, shoes and accessories with 43%, electronics sector and software sector with 53% and 95% rises, respectively.
Emphasizing that this data will be the main source in all future analyzes related to the e-commerce, Pekcan said 85% of the country’s total e-commerce volume in 2019 consisted of domestic purchasing, 9% purchase from other countries through Turkish e-commerce sites, and 6% of Turkish citizens shopped from overseas. Pekcan pointed out that currently a total of 68,457 companies continue their e-commerce activities.
ETBİS is a platform that helps consumers to question the credibility of a e-commerce business, entering the name of the business to the system. The platform also prepares traditional companies for e-commerce via e-commerce academy.
On the other hand, Turkish e-commerce in 2019 grew 39%, became TL 83 billion (~ USD 12 billion), according to Informatics Industry Association (TÜBİSAD).
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