Technology equipments sales up amidst online education in Turkey

Sales of computers and tablets are said to have jumped threefold in September. This trend caught tech sellers on the wrong foot amid a major demand


Online education in Turkey has caused important changes to the traditional school supplies shopping that parents do for their children before the start of each semester.

The demand for technology products, specifically computers and tablets, peaked in September, causing major supply disruptions, according to industry representatives.

Sales of computers and tablets are said to have jumped threefold in September. This trend caught tech sellers on the wrong foot amid a major demand. Sales of PCs could easily exceed 2 million units or more by the end of the year, up from 1.6 million units in 2019, if the supply issue is resolved, the Turkish Dünya daily referred to industry observers.

Computer prices also went up

Online education has also taken tablet sales up, which have reached 600,000 units in the first half of the year. In comparison, some 700,000 units were sold in the whole of 2019. The tablet market is expected to grow by over 60% by the end of the year.Meanwhile, according to data from the Turkish Statistical Institute (TÜİK), computer prices in Turkey have went up 67% in the last year. A device with an average price of TL 4,000 ($512) during last year’s summer season cost over TL 7,000 in August this year.

Sector representatives say that while approximately 250 million computers are sold annually around the world, the Turkish market has lagged behind its potential due to the exchange rate, noting that the country should reach at least 2.5 million. During the first eight months of 2020, some 915,000 computers were bought, a 40% increase over the previous year. Portable computer sales have also went up  by 70%.

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