Influencers gain importance in marketing mix of the brands. How about taking a peek of its importance and why it gained traction for brands? Ahmet Erten and Hilal Meriç are managing directors at Boomads, one of Turkey’s leading influencer marketing platforms. It has been operating […]
book
Samsung Rising’s Geoffrey Cain: Samsung has a militaristic culture [Part 2]
The book is a penetrating look behind the scenes for one of the largest companies nobody knows You can read the Part 1 of the interview here We don’t know the story behind the name for “Galaxy” for Samsung smartphones. In the book you are […]
Samsung Rising’s Geoffrey Cain: Samsung has a militaristic culture [Part 1]
The book is a penetrating look behind the scenes for one of the largest companies nobody knows Being a former correspondent at The Economist, Geoffrey Cain is a regular commentator to The Wall Street Journal, Time, Foreign Policy, The New Republic and The Nation. Currently he is a consultant to […]
One book, one film: The Second Machine Age and The Social Network
Your weekend food is back with David Fincher’s film and Erik Brynjolfsson and Andrew McAfee’s book The Second Machine Age: understanding the economics of future Erik Brynjolfsson and Andrew McAfee’s The Second Machine Age is trying to understand what the economics of the future will […]
One book, one film: “Steve Jobs” and “Steve Jobs”
Your weekend food is back again. This time I will be covering one book and one film about Steve Jobs The weekend is here and now high time for to have some fun and to reflect on some things. This week I’ll be introducing Walter […]
Haven’t read the book about Uber but here’s what I learned
Uber’s toxic work environment unleashed by a former employee, Susan Fowler. She wrote a book after a sexual harassment allegations revealed Susan Fowler, a former site reliability engineer, or SRE, at Uber, published her book on sexual harassment allegations at Uber. The book is called […]