Google to charge extra fees for ads in Austria, Turkey and UK

Fee includes all manner of online advertisements and services that allow digital content to be heard, watched or downloaded

Google to start charging new fees for ads served in the U.K., Turkey and Austria beginning Nov. 1, the company said in an e-mail sent to its customers Tuesday.

The additional new fees will include a 5% Regulatory Operating Cost in Turkey and a 5% fee in Austria, with a 2% fee added to customer invoices or statements for the U.K. ads, according to Daily Sabah.  The extra charges target to comply with regulations in Turkey, while in Austria they are aimed at covering the cost of a new digital tax, Google’s statement underlined.

The extra charges target to comply with regulations in Turkey

Turkey’s parliament in November 2019 passed new laws on tax regulations, including new taxes on digital services. The regulation saw a 7.5% tax on digital advertising and content. The tax includes all manner of online advertisements and services that allow digital content to be heard, watched or downloaded.

The additional Google fees will be shown on the customer’s invoice as a separate item per country. They will also be displayed in the “transactions” section of the customer’s Google Ads account. The company statement showed if a customer pays through monthly invoicing or automatic payments, these fees will be added in addition to their account budget. For manual payments, fees are set to be charged after payment is complete.

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