Cybertonica partners with Extra Loyalty, a Turkish startup

With the new partnership, Cybertonica extends its reach into retail, loyalty fraud protection and accesses markets in Eastern Europe, the Near East and Africa

Cybertonica, a risk and fraud management platform using advanced data science techniques to meet the challenges in payments and fintech of risk, AML, compliance and fraud detection, announced a partnership with Extra Loyalty, the award-winning Turkish loyalty and wallet platform specialised in end-to-end customised loyalty programmes and mobile technologies.

Extra Loyalty delivers customer-centric retail and financial innovation with powerful and actionable data. With the new partnership, Cybertonica extends its reach into retail, loyalty fraud protection and accesses markets in Eastern Europe, the Near East and Africa where Extra Loyalty is already active and will protect Extra Loyalty’s customers with its intelligent risk and fraud management platform offering advanced behavioural authentication.

Cybertonica and Extra Loyalty’s C-level comments

As one of the leaders in the field of online and in-store loyalty, Extra Loyalty are notably engaged in bringing their e-wallet and loyalty know-how to markets in Africa and India where fast adoption of payment and customer convenience are jumping to the digital world at a fast pace.” said Joshua Bower-Saul, CEO and Co-Founder of Cybertonica.

Cybertonica with its new generation, AI-based risk, AML and fraud detection platform will bring huge complimentary value to us for managing retail and loyalty fraud, commented Irem Tuzunalper, CEO and Co-Founder of Extra Loyalty.

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