Turkey starts AI-based platform for export-oriented growth

Ministry wants to reach a large segment of entrepreneurs who have export-oriented business ideas – with 90,000 export businesses and over 3 million SMEs being the primary targets

The first phase of the Easy Export Platform that is set to provide multilayered and unique information to exporters with its AI-based system was launched last week Turkish Trade Minister Ruhsar Pekcan announced. Work on the second phase of the platform is going on and expected to be commissioned over this year.

The platform was developed with a vision of digital transformation in export businesses and targeted at supplying important contributions to Turkey’s export potential.

Pekcan said the ministry wants to reach a large segment of entrepreneurs who have export-oriented business ideas – with 90,000 export businesses and over 3 million small and medium-sized enterprises (SME) being the primary targets. She emphasized that at the very basis of the platform there is a target market recommendation tool called the Smart Export Robot.

Specs of Easy Export Robot

The minister stated that this robot, which also uses machine learning algorithms, provides companies objective and data-based results on which markets they can open for the products they are interested in.

“Our exporters and potential exporters will be able to access all kinds of information they need in both the preparation and export processes through this platform,” Pekcan said, noting that it is a structure that produces easy-to-understand outputs and conducts market analysis using AI technology effectively.

The platform will produce solutions by using more than 10 million lines of data for more than 10,000 data fields regarding over 5,400 products and 190 countries.

“The Smart Export Robot first learns what the exporter wants to do, then scores the countries according to their potential and attractiveness based on criteria such as sustainability and ease of adhering to the market. It shares its prioritized suggestions, taking into account the business history of the exporter,” Pekcan explained.

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