Scopely acquires Loom Games, Istanbul-based studio behind ‘Pixel Flow!’, for $1 billion

Having founded last year, Loom  Games’s Pixel Flow! already surpassed 10 million global players

Mobile gaming company Scopely acquires a majority stake in Loom Games, the Istanbul-based developer of the mobile puzzle title Pixel Flow!, at a valuation of $1 billion.

The game, launched in late 2025, has already surpassed 10 million global players. Loom  Games was founded last year by CEO Kübra Gündoğan and CTO Emre Çelik.

Financial terms of the deal were not disclosed. However, the transaction includes a multiyear, performance-based structure that values the business at more than $1 billion, according to a person familiar with the matter. Let me note that  Loom Games previously raised seed funding from investors including Arcadia Gaming Partners.

Scopely reveals Pixel Flow! is the only casual game released in the past 12 months to break into the monthly top-20 grossing charts in the United States. (By the way I have a story here about Zynga’s acquisition of Peak Games for $1.8 billion)

Pixel Flow to benefit from Scopely’s product-scaling expertise

“Pixel Flow! is only a few months into its journey, yet it has already reached millions of players and climbed the top-grossing charts at remarkable speed,” said Tim O’Brien, Scopely’s Chief Revenue Officer and a board member. He added that the company continues to seek opportunities to bring high-quality teams and franchises into its ecosystem.

Gündoğan said Loom has focused on creating innovative and distinctive gameplay experiences. She said the partnership with Scopely validates the studio’s hybrid-casual development approach and will allow the team to maintain creative independence while benefiting from Scopely’s product-scaling expertise.

The acquisition also expands Scopely’s development footprint in Turkey, which the company described as one of the most dynamic gaming hubs across Europe, the Middle East and Africa.

Akın Babayiğit, Managing Director at Arcadia Gaming Partners, said the exit at a valuation above $1 billion came only months after the firm’s investment. He added that Scopely’s track record in scaling global game franchises provides a strong platform for the team’s continued growth while preserving the creativity behind the title.

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