Number of orders also went up and the company raised the guidance
Hepsiburada, Türkiye’s leading e-commerce platform, announced that its gross merchandise volume (GMV) grew by 57 percent in the Q2 2022 from a year ago to TL9.2 billion. The figure is unadjusted for inflation, as a reminder.
The number of orders in the April-June period rose by 8 percent to 14.1 million, while active customers grew from 9.9 million in the second quarter of last year to 11.7 million, the company results said.
GMV reaches TL20 billion
On the other hand, Hepsiburada’s active merchant base went up from 61,000 to 88,700, and the number of SKUs exhibited a 107 percent year-on-year increase to 130.3 million, according to Hürriyet Daily News. The company’s share of marketplace GMV declined from 68.7 percent in the second quarter of 2021 to 64 percent.
In the first half of 2022, GMV increased by 3.1 from a year ago to TL19.7 billion, with revenues rising 4.6 percent to TL6.01 billion. The number of active customers reached 11.7 million, up 17.5 percent, underlined the company statement.
“Based on our performance in the first half of 2022, we are raising our GMV growth guidance from around 50 percent to around 60 percent for the full year 2022 compared to 2021, on an unadjusted for inflation basis,” Hepsiburada emphasized.
Rising inflation’s impact on macroeconomic environment
“The macroeconomic environment has been challenging, with rising inflation at the forefront of both the local and global markets during the first half of 2022,” said Murat Emirdağ, Hepsiburada’s CEO. In this environment, they recorded continued order growth during the second quarter. Looking ahead, they remain focused on building on strong value proposition to support both customers and merchants, touched upon Emirdağ.
On the other hand Emirdağ to step down from his CEO post as of Jan 1, 2023, and serve at the board. He is to be replaced by Nilhan Önal, a former Amazon Europe employee.